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WhatsApp will also be used to enable corporate customers to quickly contact the company. B2B customers often have a problem that can be resolved quickly, but they don't know how. Depending on how well the service is received by corporate customers, it might be worth considering partially automating support requests. Various providers offer simple, customizable chatbot solutions for this purpose.

This can be particularly beneficial for B2B whatsapp lead customers to suggest an initial solution in a message after their inquiry or to explain the next steps until an employee can address the issue. Quick contact via WhatsApp and faster support assistance than, for example, via email can increase customer satisfaction and loyalty.

3 _ Use in online recruiting
Recruiting these days takes place not only via social media, but also via messaging services. In addition to WhatsApp, Facebook Messenger is becoming increasingly popular. This makes it easy to send job offers. For example, you can send interested parties a monthly update about new job openings.

During the application process, it's possible to support the applicant by providing them with useful information. This could include directions, information about the interview, or preparation. WhatsApp is also suitable for actively contacting the applicant, provided they have given their permission.
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