Smith Angie

[Saiful0101]

By the way, listeners’ loyalty to this format of business promotion, that is, to the brand’s collaboration with podcasters in episodes thematically related to business, is very, very high.

Audiobook
The audiobook market in Kazakhstan is not as developed as the podcast market. But there are many sites filled with a variety of audiobooks available for purchase or subscription. And sometimes you can even find a book for free.

Audio content, audio books in Kazakhstan
Moreover, non-fiction or factual literature are gaining popularity. These are useful books about entrepreneurship, health, learning foreign languages, relationships with people who teach, expand knowledge in a certain subject, help achieve goals. These are the kinds of books that a business can publish for its own promotion.

But it is worth understanding that an audiobook is a complex format, both for creation and consumption, because this content is “not for everyone.”

In recent years, social networks have taught people to consume “quick” information – scrolling through feeds, watching short reels. Listening to an audiobook requires attention and telegram database concentration, as well as time. But at the same time, it is precisely this kind of involvement and attentiveness that is a sign of high content value for the user.
Not every topic can be easily covered with just a voice, so that the information sounds accessible and understandable, and is well perceived. Especially if the book is listened to in the "background mode" - simultaneously with the listener performing other tasks. At the same time, this is why an audiobook has an advantage over regular printed or e-books - it is available for consumption "on the go".
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