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emilyhoque1122 · Dołączył: 10 Mar 2024 Posty: 1

Mobile Marketing will mark 2015 as a trend, which is why our marketing efforts must be aimed at the connected consumer in Spain. Mobile strategy has never been more crucial than now . In 2014 we have worried about having a responsive website and implementing marketing strategies, whether with email marketing, Google Adwords, or content marketing, however, we had somewhat forgotten the strategy for mobile phones or Mobile Marketing. We are going to give you some data so that you can visualize the importance of a mobile strategy, and reflect on its usefulness to maximize your ROI. Spaniards connect to the Internet mostly through mobile devices , and the way we connect to the network is changing. In 2014, connections from mobile phones and tablets have increased to be above computers, according to data recently published by Google . test-the-connected-consumer-in-spain 1 If in 2012 74% of the population connected to the Internet daily, in 2014 this figure has increased to 78%. That is, 4% more than in 2012. And the growth rate of this type of access has increased by 2% annually. And it is normal, since the number of mobile terminals that have been sold worldwide has gone from 725 million in 2012 to more than 1 million last year. In Spain we are especially active and one of the main multi-screen nations, with 2.9 devices per home. Behind us, Australia, Russia or Germany.

We also love wearable devices. 72% of the population uses one. And above all combine them. Because 61% of Spaniards used their mobile phone, tablet or laptop last month while watching television. We are the country in Europe that connects to the internet the most for personal reasons, up to 78%. test-the-connected-consumer-in-spain 2 And what does this translate into? In which people not only connect and search, but also buy. 41% of Spaniards made a purchase online, at least once a month, in 2014. Only China is ahead of us in this with 49%. Thus, the Marketing strategy for 2015 is clear. From now on you have to USA Student Phone Number List consider a mobile strategy if you want to conquer the Internet this year. The decision to lead the market is in your hands. According to the study on e-commerce in Spain by the Cetelem Observatory , 23% of online buyers declare that they have made some of their purchases through their mobile device ( Smartphone or tablet ). A significant percentage overall, although by sector, as we have seen in previous pages of the study, depending on the product or service in question, this percentage is more or less relevant . Mobile commerce is growing far faster than traditional e-commerce.

According to the data obtained in the survey and the opinions expressed by the experts consulted, online purchasing through mobile devices will become more important in our country, becoming in a few years the most common way to make purchases on the Internet . Purchases through mobile devices can be made through an app , 12% of consumers declare having made some of their purchases online, directly from the store's app . But the majority buy through the web ( 48% ), with purchases through both options also being common for 40% of consumers. Web app m-commerce It should be noted that the payment methods most used in purchases made through m-commerce were the same as in the majority of sectors analyzed. Firstly Paypal with 71% of online buyers who claim to have used it, followed by debit card payments ( 50% ). m-commerce payment method On the other hand, we point out that 22% claim to have used cash on delivery as a means of payment , which does not occur when purchases are made through traditional devices such as a desktop PC or laptop. The aspects most valued as the first option by m-commerce users are speed for 33% of them, followed by not having hours to make the purchase for 29% , and the simplicity of the process for 21% . m-commerce advantages 79 % of online buyers think that the most widespread form of online commerce will be M-Commerce . In this way, they give a promising future to online shopping through mobile devices and express high expectations.
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USA Student Phone Number List